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The Ryler Society began as a personal newsletter in 2004. It was something I was writing for my friends and family as a nonsensical creative outlet. Right around that time, I had somehow started receiving spam mail addressed to the wrong name. Instead of throwing away all of the address labels that read "Ryler Riewer," I decided to put them to use. Which kind of fit into this bigger idea that you need to laugh when unexpected crap like that happens to you in life... getting pooped on by a bird, flipped off by an elderly woman, etc.
Anyway, as readership grew for the newsletter, I realized that I had built an audience of silly people who loved to laugh. And there was an opportunity there to create a club that celebrates that... something that reminds people not to take life soooo seriously so they can laugh when they drop a gallon of milk and a messy explosion happens.
So then it became the Ryler Society. And, among other things, people who joined received a membership card by mail. Now there are over a hundred card-carrying members in the United States!
So that's the story. The Ryler Society is still a club that anyone can join for free, but the Read-Along - which is new - requires a subscription. If you'd like to investigate either of those options, click on the buttons above. Thanks for reading. I love you. |